The great satirical Mad magazine. Issue 12: 'This special issue is designed for people ashamed to read this comic-book in subways and like that!'

'Mad is an American humor magazine founded by editor Harvey Kurtzman and publisher William Gaines in 1952. Launched as a comic book before it became a magazine, it was widely imitated and influential, impacting not only satirical media but the entire cultural landscape of the 20th century.'

via: http://en.wikipedia.org/wiki/Mad_(magazine)