Cover Scientific American: "10 world changing ideas"
Design director Michael Mrak

"Scientific American is the go-to source for information about science and technology for the general public. It covers science-related issues that have relevance to personal, societal and global trends: the science that matters. It is also the place where science and the citizen meet, which enables Scientific American to be an agenda-setter and to build lasting relationships with younger readers and teachers and thereby foster the next generation of customers."