British Airways new luxury in-flight magazine.
The launch edition is themed around 'time' and features on its cover a relief printed image of a tree carving by John Ashworth, as an abstract reflection of the passage of time.
Here the making of the cover and magazine:
Group Art Director - Jamie McPherson
Art Director - Henry Elphick
Cover Art work - John Ashworth
Picture Editor - Faris Mustafa
Editor -Tim Hulse
Deputy editor - Bryony Coleman
Click here for more premier issue covers covers on Coverjunkie
Click here for more First covers on Coverjunkie