#12 ASME’s Top 40
April 8, 1966
The question Is God Dead? appeared on the cover of TIME in red letters against a black backdrop, and this was the first time the magazine used a type only cover. The article, written by the editors and entitled Toward a Hidden God, included the opinions of Christian theologians Gabriel Vahanian, Paul van Buren, William Hamilton, Thomas J. Altizer, and the Rabbi Richard Rubenstein. They believed the death of God had come since God was no longer visible in public life and religion was dead. This article received much backlash from readers, but the radical movement died out by the end of the decade. This is one of two type only magazine covers in the Top 40.