Is it a bit of a hype? I love it!
New cover Brand Eins magazine. This mag is about economics (Wirtschaftsmagazin) and published in Germany.
Here another like the one above from New York Times Magazine.
Here a hilarious cover Vice magazine.
And you gotto see this for more stunning camouflage photography.
Finally see here Richard Turley's BusinessWeek cover painted as camouflage art