29-05-2014
Bloomberg BW (Middle East)
New cover Bloomberg Businessweek magazine from the Middle East
Art Director Steven Castelluccia explains:
"This issue’s cover is based on how well the banks are starting to do now in the GCC. I based the ups and downs of the recent economic crisis on a roller coaster ending with an up turn! We made the bankers ride the roller coaster in oil drums due to the higher oil price and money is flowing from their pockets and briefcases. I also wanted the roller coaster track to resemble a construction frame and scaffolding, further representing the projects and infrastructure adding to investment in the Gulf region."
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