finalist best ‘concept 2007’
The provocative and much-discussed cover image of an elephants backside appeared the week after the scandal set off by Representative Mark Foleys inappropriate relationships with Congressional pages revealed an alleged multi-layered cover-up by the House Republicans. Less than one month from the mid-term elections, the Grand Old Party found itself vulnerable to multiple accusations of scandals that only compounded its other problems. The back of an elephant, the symbol of the GOP, on a black background lit only by TIMEs trademark red border and logo, highlighted the waning of the Republican Revolution, as well as the fact that voters were turning against the party as a result of its members perceived hubris. One month later, Democrats took back the House and Senate.