MYMAG is a unique new concept in creating magazines:

Each issue they ask a 'tastemaker' (like Olivia Munn, Brett Ratner, Steve Aoki or Deepak Chopra) about their fav articles, stories & photographs and share these highlights in one magazine.
P. Diddy stars his favorites in their new issue: "It enables celebrities and other noted tastemakers to establish a better, more personal connection with their fans, unencumbered by the subjective filters of traditional media."

Bigup!