model Gemma Ward on new Pop magazine
Photo Harley Weir

Mission statement:
"In a rapidly changing world POP magazine is a LEADER not a follower. With a bold international perspective and an understanding that the cultural and business LANDSCAPE is being dramatically rewritten, POP looks to join-the-dots and CELEBRATE the world`s key creatives. POP has been touted as a "super glossy", with an established reputation for visual innovation and SPLENDOR"