For all you cover lovers out there... here a must read interview with cover legend George Lois. The man tells about his creations for Esquire and his "I want my MTV" campaign.

Interview by Rocco Castoro. Photography by Timur Civan

Note: Ad man George Lois created ace Esquire covers from 1962 to 1972. He stripped the cover down to a graphically concise yet conceptually potent image. Probably the most provocative in the history of the magazine industry...
more on his collection at the MoMa