12-02-2011
Multi-Culti Toothpaste
Great cover this weeks Domenica, the sundays supplement Il Sole 24 Ore newspaper.
Creative direction: Luca Pitoni & Adriano Attus.
Editor: Giovanni Santambrogio
Editor-in-chief: Gianni Riotta.
Adriano Attus explains: "It shows 'different cultures' coming out of the 'Translate' toothpaste (close to 'Colgate') as a big smile. It's about the literary and cultural phenomenon of 'translation' as it means to overcome the multiculturalism crisis. Is it a magazine cover? A poster? A manifesto?"
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