split-run covers / Ponystep

New Ponystep (3)
New Ponystep (3)

This catched my eye walking in the magstore last week...
looks intriguing and pretty cool, but what is it?
No logo? Oh yes, PONYSTEP magazine, there's a tiny logo on the bottom left side...

The covers are amazing: Donatella Versace by Miles Aldridge, Dame Edna by Alice Hawkins and American actress Elvira by Matt Irwin.

This is the info i digged up at Fashionsmostwanted:
Originally launched as a website, now a print edition. The magazine will be bi-annual and focuses on fashion, music, lifestyle and high octane personalities.
"Founded by Richard Mortimer says of the magazine: "Eight months ago I decided I was ready to move Ponystep forward from it's online presence into a magazine... naively ambitious, but ballsy all the same! I wanted the magazine to be about who I love rather than the latest press obsession or fashion muse and I think I've managed to achieve that. None of the people featured can be described as conventional by any stretch of the imagination - I think the issue really celebrates the outsider."

Click here for more covers Ponystep on Coverjunkie
New Ponystep (1)
New Ponystep (2)
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