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magazine creatives / George Lois
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07-01-2013
George Lois admires 5

My highlight 2012 was meeting cover legend George Lois in his New York apartment.

Coverjunkie asked George about the favorite covers that are so good he wished he designed them himself:

- Vanity Fair out of 1991:
"Twenty years ago, when I pulled my copy of Vanity Fair out of my mailbox, I heard myself whisper, “Yeaaaahhhh!”

- The New Yorker out of 1976:
"This famous drawing demonstrates a New Yorker’s chauvinistic view of the world–but satirically depicts Manhattan without its iconic Empire State and Chrysler buildings, but rather one of the city’s pockets of nowhere, the vicinity of Hell’s Kitchen. Imitations of this iconic cover are still being churned out for chambers of commerce the world over. Born and raised in Noo Yawk, I have always concurred with Steinberg’s view of the world.”

- Harpers Bazaar out of 1958:
“The grandeur and sweep of Alexy Brodovitch’s Bazaar pages and covers inspired a legion of nouveau photographers and designers, as the Russian-born teacher opened up new vistas of graphic journalism. In 1958, the Austrian-born Henry Wolf, a refugee from Hitler, brilliantly followed Brodovitch at Harper’s Bazaar, and standing on Brodovitch’s shoulders, actually outdid him. His cover of a fashion model completing the Harper’s Bazaar logo is but one of a few dozen superlative issues and covers he has designed. Today, take a look at an issue of Harper’s Bazaar, or Vogue, etc., and lament the long-gone days of great magazine design.”

- National Lampoon out of 1973:
“On of the most memorable magazine covers ever was designed by Ronald G. Harris for National Lampoon in 1973. “If You Don’t Buy This Magazine, We’ll Kill This Dog,” it said, with a revolver being pointed at the head of an Oscar-Winning canine. The cover caused uproar among incensed readers. The issue of National Lampoon was a sell-out, and the dog was spared. People (especially me) remember it to
this day.”

- All recent covers Bloomberg Businessweek designed by Richard Turley:
The Bloomberg Businessweek covers are conceptual
and energetic. Best consistent set of covers in 40 years... could you tell that team of designers I said so?’

For (the few) people out there don't know him, he designed classics for esquire in the 60's that are also shown in the MoMA New York;
He stripped the cover down to a graphically concise yet conceptually potent image. He was probably the most provocative in the history of the magazine industry...
see more here

Complete interview appears in The Coverjunkie Magazine,
I talked with him along with aces like Arem Duplessis, Richard Turley, Rodrigo Sanchez, Matt Willey, Robert Newman & Francesco Franchi
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